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WHY GOSPEL RAP DOES NOT SELL IN NIGERIA



The origin of Rap has been traced to poetry; West African poets and folk artists from the Caribbean had been telling stories and reading poems rhythmically (mostly to the beating of the drums) over a century before rap came into the lime light. Then, in the 1970’s rap gained popularity in the US as a kind of street art especially among African-American teenagers until in 1979 when the Sugarhill Gang released  their hit “Rapper’s Delight” and officially made rap a widely  sort after genre of music and consequently topping charts.
Rap basically was chanting rhyming lyrics to a beat but with time it has evolved into what it is today which has more complex lyrics and different styles. Although rap mostly had harsh, vulgar and provocative lyrics, it addressed issues like sex, violence (which some found offensive) and political issues, it has been accepted as a genre of music which is why even gospel musicians has inculcated it to GOSPEL MUSIC
However, there is not really a wide acceptance of rap in gospel as it pertains to sales and popularity in Nigeria. Ever wondered why the biggest Nigerian Acts are actually rappers and yet little is said about gospel rappers. I have listened to some rap songs both good and bad and here, I am going to give you a few reasons why it is so;
1.     Mediocrity
The Nigerian gospel scene has seen a lot of “mediocre” (I hate to use this word but it best describes it) artists and producers who don’t spend time to write or develop their music very well; artist who lack creativity, whose passion is basically tied to their pockets and artist who unfortunately have carried their songs to ‘whack’ producers and, the most unfortunate of this is that, a good number of gospel Rappers are in either of these two categories and that is why most rap gospel songs are ‘whack’
2.     Lack of Understanding
Most rap artists understand rap to be; saying a few words fast and in time with the beats, they take little time to write lyrics that actually makes sense because they are more concerned with the rhymes and the beat, consequently, you end up having a song that rhymes but makes no sense
3.     Bad Chorus
No matter how good a rap is, if it doesn’t have a chorus people can relate with, sing along or enjoy no one would really care to listen more than once because no matter what you rap they are waiting patiently to sing the chorus along with you; that is what they understand the most
4.     Speed
When people listen to circular rap they really care less about the exact words but the entertainment they derive from it but when someone buys a gospel album or track he wants to be ministered to, he wants to hear a message which would be impossible if they can’t hear what you are saying simply because you are too fast, so they end up hearing you shout and then in cases where you have good chorus they wait to sing along but will always remain sceptical about listening your next song
5.     Content
Like I earlier stated when someone buys a gospel song whether rap or not he wants to hear a message not one crazy guy saying a few rhyming words that does not impact his life. If you are a gospel artist, then know that you are a pastor and your music is your pulpit, so preach to the people life changing and life impacting messages or and testimony
6.     Complexity
As I said in my intro Rap has gone from simple rhyming words to more complex one so if you are to pass a message to the people do it in simple terms; don’t make your lines too complex for your audience to understand, however, don’t make it too simple either if not you will have too many weak bars.
Note: Bars simply means lines
7.     Origin
In the early years of rap it was mostly associated with violence, sex, gangs and drugs; basically stuffs people didn’t want to associate themselves with and in as much as it has crossed those hurdles it is still difficult to “worship” God with a rap, hence, it is a less appreciative form in gospel music
8.     Age/Era
Let’s face the truth; our younger generation don’t really care about God anymore hence the increasing rate of evil and wickedness in the world today so singing gospel songs is majorly for the older generation; at least that was the way it was before the advent of this new generation gospel artists who have revolutionalized gospel music to fit all ages and until gospel rap artist do same they would not sell
9.     Language and Style
In as much as Rap’s history can be somehow traced to Africa/Africans, the song style isn’t Nigerian, so its best you do it or at least add a bit of your mother tongue and native style to it so you can bring it home for your people.
Now my advice to gospel rap artist;
If you want to do successful gospel rap that will impact people as well as make a mark in the gospel music scene, then you need to write and deliver your rap in ways that people will understand; and one of the best ways is to get yourself a GOOD CHORUS, a GOOD MESSAGE for your audience and where necessary SLOW RAP and in a language the people appreciate so that your audience can enjoy your creativity, imaginative dexterity and your talent without missing the message therein.
Note also that they are some very gospel rap artist who dish out wonderful rap songs everyday but they are not very recognized for varying reasons like; acceptance of gospel hip hop in churches as well as little or no support by relevant bodies.
To buttress some of my point I will give you 10 gospel rap songs and songs containing rap that were successful gospel rap songs by both Gospel and circular artist.
1.     Chante by Ajuju
2.     You too dey bless me Frank Edward ft TB One
3.     Lagi Mo by Rooftop MCs ft Cobhams Asuquo
4.     Jehovah by M.I ft Eben
5.     Ori le by Bouqui
6.     Thank God by DaGrin ft Omawumi
In my next article I will tell you some of the reasons these songs sold out and I will also give you some of Nigeria’s great Gospel Rap songs recently released.

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